Bizawi, a London-based musician, released his tune 'Deliver The Impact' on November 30th. Bizawi is talking about doing in this half-song. Creators occasionally create for the sake of producing. Although practice is crucial and can lead to happy accidents, it is even more important to practice with a goal in mind. Do not do for the purpose of doing; instead, do for an audience, do to increase engagement, and keep doing with a goal in mind. Bizawi aims to emphasize on the cover how publishing something only for the sake of doing it can have harmful consequences.
By Kamil Bobin
Discovered via Musosoup
Kamil) Hey Bizawi, super nice to have the chance to chat with you. What strengths do you have that you believe make you a great musician?
I’m a self -taught producer and rapper. I never studied theory or played an instrument. My first experience making music when I was 13 was on some random music software. It became more serious when I discovered cubase 3 and then the MPC 2000. These were the tools of choice since then. Initially I was mainly focused on writing and rapping as a craft but in 2011 I moved to London and at that point I was separated from my crew and my producer. I realised that to make it happen I must do it myself. So same as before, I just did it by sampling, trying to play, picking up instruments that are easier to learn :)
What is it about music that makes you feel passionate?
Music is my way to connect with people at a deeper level. I believe you can know someone really well if you read a poem they wrote or heard a melody they did. Even if someone just sings someone else's song. It’s a window to the soul. It’s your sex face, it’s you in the most vulenrable yet powerful authentic way.
Your latest track is 'Deliver The Impact'. Can you share with us the background of its creation and did any unusual things happen during its creation?
Creators are important for the world. We make new things, we help things make sense. We, creators, are sometimes creating for the sake of creation. Although the practice is important and can lead to happy accidents, practice with a goal is even more important. Don't do for the sake of doing, do for an audience, do to get more engagement, keep doing with a goal. In the cover I want to highlight how releasing something that you did just for the sake of doing can have negative reactions. Because unlike practicing, when you put things on stage, it has to be curated and not just a dump. Some artists work on a 10 songs album, and they release the first 10 that they have. Some create 50 and choose 10. Some in-between. Not everything we do is gold, and some things are best kept in sketchbooks. Some sketchbooks are variations of the final design or music.
That is why focus is essential in creation. SART (Sustained Attention to Response Task) is a measurement of focus and attention. It doesn't encapsulate working with discipline towards impact but it does give a clear metric to how you should work. That is why on the album cover there are both SART and Impact CLTV (customer lifetime value).
Keep creating with a goal, deliver the impact!
When you are working through problems in your work, who do you talk to?
Oh that’s tough. I feel like when I was younger I had so many more people to talk to. Luckily my brother is the master mixer and mastering magician even though he isn’t from my genre. He helps me a lot. Love to Vorpal Blade!
How do you know when a work is finished?
Work is never finished, not even when it’s out. But at some point you want to move on and are happy with this experiment going to the public. Songs are experiments for me. I create, improve and sharpen my ideas. The only way to find the best thing you can do is keep doing it with a cause. This is also what the song is about.
How useful has social media been for you?
Mmm...not useful but mainly because I don’t use it enough. I usually do the art, covers, and short videos too. So I need to decide where the majority of my time goes. Because I want to release tracks frequently I need to compromise some aspects of the design part. In the future when the crew gets bigger it’ll be easier to produce more and shoot in all fronts repeatedly.
How would you describe the music that you typically create?
My music is a journey and as such it hints at soundtrack music often. It is heavily influenced by Hip Hop since this is the core thing that surrounds my life and the culture I resonate with.
What are your long term goals?
Creation is my life and as long as I live I will keep on releasing it in as many mediums as possible. My near term goals are to identify my audience and learn from them. In the long term I’d love to expand and collaborate with other artists as a rapper and producer. With the ultimate goal of being able to be a famous 70 year old rapper that had their breakthrough at that age.
Do you sing in the shower? What songs?
I don’t sing in the shower haha. I sing when I walk in the street, or play the harmonica. I’d usually sing melodies and not lyrics.
What are your plans for next year? Do you have any productions ready to be released?
Next year I will continue release on a monthly basis. So you can expect about 10 new songs coming which will slowly get unified to EPs as I complete sections that say something interwoven.